Compare your brand with competitors in AI answers

What competitor AI visibility measures

Competitor AI visibility measures how often the monitored brand and its tracked competitors appear in the same eligible category-answer scope. It is built from answer-level mentions rather than estimated traffic or search rank.

The comparison metrics

Each metric uses the same selected period and scope so teams can compare like with like and inspect the answers behind a gap.

• Share of Voice divides your brand-mentioning answer count by the sum of mentioning-answer counts across your brand and tracked competitors.
• Share of Voice rank orders tracked entities by their mentioning-answer count.
• Average position measures the first-mention rank of your brand among tracked entities in answers that mention it; lower is better.
• Citation views compare which owned and third-party domains appear with relevant answers when citations are available.

Keep the comparison fair

Competitors enter the metric only after they are added to the confirmed entity set. An answer contributes at most one mention count per entity, even when a brand name appears repeatedly.

Confirmed aliases matter because alternative brand and product names need to be recognized without matching unrelated words.

A repeatable competitor review

Use a stable set of entities and questions to separate a durable pattern from a one-off response.

• Select the competitors buyers genuinely consider in the target market.
• Compare the same engines and question scope across the selected period.
• Open answers and citations behind strong and weak topics.
• Prioritize missing definitions and proof that competitors currently supply more clearly.

Questions the comparison can support

The evidence can guide content and market research when it is treated as an observed sample rather than a universal market-share estimate.

• Which buyer questions mention competitors but omit your brand?
• Which outside sources recur when competitors are recommended?
• Where do engine or market gaps differ enough to need local content?

What competitor metrics cannot prove

The comparison covers the confirmed competitors and configured prompts only. It does not estimate revenue, search traffic, or all possible brands. New competitors can be surfaced for review but do not silently enter historical denominators.

Continue the competitor analysis

Review the formula or compare the broader platform and China-market workflow.

• Read the Share of Voice methodology
• Explore the AI visibility platform
• Explore China AI visibility