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Visibility and Share of Voice
How the headline visibility metrics are counted, and why brand-name questions do not enter the denominator.
Visibility
Visibility is the share of category answers where your brand is mentioned. It is computed over category prompts only: brand mentioned category answers divided by all category answers in the same scope.
Share of Voice
Share of Voice is your brand's mentioning-answer count divided by the total mentioning-answer counts for your brand plus tracked competitors, again over category answers in the same scope.
Honest denominators
Direct brand questions measure recognition and sentiment, not earned category visibility. If there are no category answers or no tracked entity mentions, the product shows n/a rather than turning a missing denominator into 0.
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